Keel
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Back-office automation · Tampa · St. Petersburg · Clearwater

A back office that never clocks out.

Winning new customers, scheduling, customer service, billing, and accounts receivable, all handled around the clock for a fraction of what an office manager costs.

You steer toward what matters. Keel keeps the back office on course.

Book a free consultation See what's included
Hosted on your systems. Your data is always yours to take.

Keel: the fin beneath a boat that keeps it upright and tracking straight, even when the water gets rough. That is the job we do for your business. We hold the line on the back office so you can steer toward growth, healthier margins, and the parts of work and life that actually matter to you.

Who we serve

Built for the businesses that run Tampa Bay.

If your team is buried in calls, scheduling, and invoices, Keel was built for you. We support small businesses across Tampa, St. Petersburg, and Clearwater, including these and more:

HVAC & home services Dental & medical practices Law firms Accounting & bookkeeping Real estate brokers Property management & HOAs Insurance agencies Financial advisors & wealth management Construction & contractors Engineering firms Med spas & salons IT & tech services
The core back office

Five jobs, one team, running every hour of the day.

The everyday work that keeps a business paid and booked. No salary, no sick days, no 9-to-5 ceiling.

01 / Lead generation

Catch every lead

Inbound calls, forms, and web chats get answered and qualified on the spot, so a missed call never turns into a lost job.

02 / Scheduling

Fill the calendar

Appointments and service calls booked, confirmed, and reminded automatically, synced to the tools you already use.

03 / Customer service

Answer around the clock

Routine questions handled day or night, with anything urgent routed straight to your on-call person.

04 / Billing

Invoice without the lag

Invoices go out the moment a job wraps. Accurate, on-brand, and never stuck in someone's to-do pile.

05 / Accounts receivable

Get paid faster

Polite, persistent payment follow-ups on a schedule, so past-due invoices get collected instead of forgotten.

+ / Human in the loop

People when it counts

Automation does the volume; a real person steps in for the judgment calls and high-stakes conversations.

Why this is different

Your business runs on your data, so you keep it.

Most services lock your customers, invoices, and history inside their platform. Leave, and you lose it. We set up automation on systems you own and control.

  • ✓Hosted on your accounts, your CRM, your tools. Never trapped in ours.
  • ✓See everything and download a copy whenever you want. No black box.
  • ✓If you ever walk away, the workflows and records come with you.
100% yours
Customer records, billing history, and call logs stay on infrastructure you own and can take with you.
~¼ the cost
A fraction of a full-time office manager's loaded salary, with coverage 24/7 instead of 40 hours a week.
How it works

From first call to fully handled in three steps.

Step 01

Free consultation

We walk through where time and money leak out of your day. Missed calls, slow invoices, unpaid receivables. Then we map what to automate first.

Step 02

We build on your systems

We set up the workflows on accounts you own, connect them to your phones, calendar, and billing, and tune everything to sound like your business.

Step 03

It runs, you watch it work

Leads get answered, jobs get booked, invoices go out, and payments get chased. A real person stays on standby for anything that needs one.

Pricing

Plans that cost less than missing the work.

Simple monthly pricing. Month to month, no contracts, and no lock-in, so you can change or cancel any time. Every plan costs a fraction of a full-time hire, and all the technology is included. It starts with a free consultation.

Month to month · No lock-in · Tech included
Front Desk
Answer & book
from$399/ mo

Stop losing leads to voicemail and full calendars.

  • Answering & qualifying new leads
  • Appointment scheduling & reminders
  • 24/7 customer answering
  • Routing to your on-call team
  • All software, phone lines & AI included
  • Month to month, cancel anytime
Start here
Most popular Full Back Office
Answer, book & bill
from$999/ mo

The whole front-and-back office, handled.

  • Everything in Front Desk
  • Automated invoicing & billing
  • Accounts-receivable follow-up
  • Monthly reporting dashboard
  • All software, phone lines & AI included
  • Month to month, cancel anytime
Book a consultation
Operations Partner
Done with you
from$2,199/ mo

Higher volume, multiple locations, dedicated support.

  • Everything in Full Back Office
  • Dedicated human escalation line
  • Multi-location & higher volume
  • Priority onboarding & tuning
  • All software, phone lines & AI included
  • Month to month, cancel anytime
Talk to us
Enterprise
Built around you
Custompricing

Ongoing support for larger companies and multi-location groups.

  • Everything in Operations Partner
  • Dedicated account team & SLAs
  • Custom integrations & workflows
  • Multi-brand & multi-location at scale
  • All software, phone lines & AI included
  • Scoped to how you run
Get an enterprise quote

One-time onboarding from $499. Every plan includes all software, phone numbers, and AI tools, with no separate SaaS fees. Month to month, cancel anytime. Prices are starting points, and your free consultation gets you an exact quote.

Grow when you're ready

Bolt on more as the business scales.

Website design & build

A fast, professional site that turns visitors into booked jobs, built and maintained for you.

Ads & social media

Local ad campaigns and a steady social presence that keep new leads flowing into the back office you already have.

Reviews & repeat customers

Automatic review requests after every job, plus win-back and reminder campaigns that bring past customers back.

Virtual assistant, with a human backstop

An always-on assistant for everyday requests that escalates to a real person the moment a situation calls for one.

Founder of Keel FOUNDER · TAMPA BAY
Who's behind this

I've automated operations at the largest scale there is. Now I do it for Tampa Bay.

For years, my job was building the systems that let businesses grow without drowning in their own operations. I ran billing operations for Amazon Ads, a business generating over $70 billion in annual revenue. Getting the back office right there wasn't optional. It was the line between billions collected and billions left on the table.

I've also built and run the data operations for a startup from the ground up, where every dollar and every hour had to count. Same lesson, different scale: the businesses that win are the ones whose back office quietly does its job so the owner can focus on the work.

Tampa Bay is full of HVAC shops, dental offices, law firms, accountants, and real estate brokers doing great work and quietly losing money to dropped calls and slow invoices. That's a fixable problem. So I built Keel to take the wheel on the back office, so owners can steer their business toward growth while staying steady, on course, and getting paid.

$70B
in ad revenue billed
24/7
coverage, every plan
Tampa
Bay, locally focused
Chase Lehrman, Founder
Free consultation

Let's find what's leaking, then plug it.

A 30-minute call to look at where your back office is costing you leads, time, or unpaid invoices. No pitch, no obligation.

  • ✓A clear read on what to automate first
  • ✓An honest estimate of time and money it frees up
  • ✓An exact monthly quote for your business

We'll reply within one business day. Your details stay private.

✓

Got it. Thank you.

Pick a time below and we'll see you then. Prefer we reach out? We'll reply within one business day.